Some photographers are hesitant to use a flash. They think that going beyond natural light photography may damage their reputation. However, the truth is that, you can use a flash without bothering too much and achieve really nice results.
You must remember that a flash is designed to produce the essential light on a certain scene. In simplest terms, if you can capture a scene using a flash, why don’t you do it? Some photos simply look better with the addition of the flash. There are some scenes that you cannot capture unless you have a light source; do you really want to give up the image just because you are stubborn enough to avoid a flash? Start thinking fresh and try to use a flash whenever it is necessary. After all, you can bring out a large range of effects to portraits and products if you use a flash.