How to Start A Photography Business Like A Pro, From Day One: Part 1
Sit Down and Think It Through
The first thing you should do is to sit down and count your costs. Do you really want to build a business around photography? You need to be doubly sure that this is the path you want to travel down on, probably for the rest of your life. You will not become an overnight success in this business – such a thing only happens in Hollywood movies, my friend – but if you put in the hard work, you will be a success. It is a freeing and rewarding venture, one that continually builds your confidence with every action that you take.
Getting Equipped for the Business
If you are confused about the type of lens and camera you should buy at this stage, it is perfectly understandable. Most professional and highly successful photographers walked this path as well. You do not need to break the bank just because you want to launch your photography business.
Funnily enough, some people will want to divest themselves of their cameras when they need money. You can ask your friends, families, neighbors or even go online (e.g., eBay, etc.) to search for these practically brand–new, yet low–priced cameras.
- SD Card
- A computer which is necessary for editing pictures
This follows where we left off in the previous tip. You should go out every day and capture random moments of the day. Not only will this help you sharpen your photographic skills or edge but will also help in boosting your confidence. This is perhaps, the number one factor that every budding photographer needs in truckloads.
Take Time to Learn the Basics
The internet is rife with information about cameras and stuff like “Aperture–Priority Mode” or AP, “Manual Mode” or M, shutter speed, etc.
If you have a mentor or follow someone who is a success at photography, check them out and determine why they chose the name they bear for their photography business.
Start volunteering and showing up at local events like the school sports competition, community festivals, etc. and take photos of friends, families, etc. You can take it a step further by offering your services to a local business in your area. Your greatest asset in this field is “word of mouth,” and this is why showing up in social circles will pay off a great deal.
Use Social Media to Your Advantage: You will agree that social media has transformed the world in more ways than anyone can count. This is why many organizations have an online presence in some of the most popular social media platforms today. There is no better place to build and grow your portfolio than on Facebook and Instagram. First of all, both platforms are free to use, and secondly, most of your friends, relatives, family, etc. already have several accounts on these platforms. On Facebook, you can choose to separate your personal account from your business (fan page) account (highly recommended). Instagram has no such issues. You can start building your portfolio by posting or uploading your photos recurrently. Post anything – from flowers, animals, kids playing in a park, ancient buildings, etc. – and let the world see your handiwork .
- Be as real as you can, for nobody likes photos that come with boring or drab captions which is very common nowadays. For every picture or group of photos that you post, let your audience know why those pictures matter to you as a person. People are emotional and will always react positively to sweet memories. Do not play on people’s emotion, however.
- Develop a thick skin. This is very important because people will also judge or criticize some of your photos. Expect this even from your closest friends. But know one thing: whatever anyone thinks about your photos – good or bad – is about them, not you.
- So, do your best, be as civilized as possible, ignore people who appear not to support you and focus on those that do.
- Post your photos on a regular basis. This will keep your audience engaged as much as possible. You should also encourage your audience or friends to share those photos with their own friends and associates. Who knows which photograph will go viral and push you to the limelight?
Create A Photography Blog
Blogging further cements your online presence by showing how dedicated you are in your field. It helps to keep you on track while building faithful followers or audience who will be interested in your success.
Consistency matters when it comes to blogging; if you chose to post your photos once every first day of the working week or twice weekly, please be unswerving when doing so. This will make your audience to eagerly look forward to your next photo–post, and possibly bring a visitor or two along with them, thereby growing your followers organically without you spending too much money on ads.
Watch out for it; it promises to be exciting and informative!